Every traveller is unique

Every one of our clients has their own interests and aspirations. We tailor the trip to the individual, rather than simply matching an individual to a pre-existing tour, creating truly authentic and once-in-a-lifetime trips.

Who we are

With pride, I have watched Pulse Africa grow from a one man show, to a well-established and respected travel company – Sandy Wood.

Pulse Africa was established in 1991 by Kenyan-born Sandy Wood, a renowned and lifelong African travel specialist.

Pulse Africa tailor-makes Luxury Safaris to Africa. We open the gateway to Africa for international and local clients alike. We have personally visited every destination we suggest. With one of our tailor-made trips, you could get to live out your dreams as an intrepid explorer, discovering fascinating cultures and places. If luxury is more your thing, we have the widest range of destinations possible: sipping cocktails on a beach in the Seychelles or relaxing in a spring pool while staring over the vast Namibian desert. The knowledge is ours; the experience is yours.

We are based in Johannesburg, South Africa, providing the perfect entry into the rest of the African continent. We are also represented in the UK, USA, Middle-East and Spain, serving the needs of all our international clientele.

Meet our experts


The Challenges we faced

The African tourism industry is an extremely competitive one, where one truly has to offer something unique and professional in order stay ahead of the pack. The challenges we have faced over the years have helped shape us into the proud business we have today and our clients remain satisfied and loyal.

Planning the types of safaris and holidays we offer requires us to visit hundreds of destinations. The reason for this is that for many clients we are helping them plan a once in a life time trip; something they have dreamed of and saved for. The onus is on our team to engage and understand our clients correctly, make arrangements that will suit their every need and work within their budget to deliver the perfect, problem free holiday.

We are proud members & ambassadors of…

We are proud members of Five African tourism bodies. You can rest assured that your next African Safari is in the right hands.

What our clients are saying

I wanted to take a moment and let you know how much we appreciate the service from Pulse Africa.  We lived overseas for 15 years in the 80's and 90's and did quite a bit of travel around the world.  We think your services are right on top.

Last year Allana took extensive time helping us firm up a Botswana, Vic falls, and Londolozi safari, which was great.

Yesterday, we placed a deposit on a return trip in May 2018 with Natasha for another safari. We looked at several options in detail and I'm sure it was a lot of work on her part.  She was very patient and helpful through the process. We appreciate that.

When we go to a country, we try to go with a local company if possible.  Such companies seem to know what is going on in an area better than someone in the States.  For me, it was important seeing you listed in Fodors "African Safaris" and that a high percentage of clients were returning clients or referrals.  You certainly earned that listing.